Done-for-you plumbing website builder
Get found on Google Maps, search and AI answers.
A plumbing website built for you (or moved over), then tuned every month: where you rank for the jobs you do, a page for every service, your Google Business Profile kept up by hand, and every claim checked against plumbing’s ad rules.
$99 a month. No setup fee, no contract, and the site is yours.
Questions first? Text Lee, the founder: (707) 939-5501
Work order
Growth plan
- Website, built or moved overIncluded
- Hosting, SSL, upkeepIncluded
- Google Business Profile, by handIncluded
- Monthly SEO + AI engineIncluded
- Setup fee$0
- ContractNone
- Who owns the siteYou
Per month
$99
How you get found
Your monthly SEO + AI engine.
The same monthly engine WebsiteTherapy runs for its practices, set up for plumbing: six steps, in order, every month, in both plans.
- 01
Measure
See where you show up, honestly
Where you rank in the Google map pack and regular Google results for the jobs you do, town by town, read weekly, including whether an AI Overview appears. Once a month we ask ChatGPT (with web search), Gemini (grounded in Google Search) and Perplexity about each keyword and record whether they name you. And which pages your calls and form inquiries came from.
- Map pack and Google Business Profile first: they decide most local plumbing calls
- “Emergency plumber” and “water heater replacement” tracked per town you serve
- 02
Fix the leaks
Stop losing the calls you already earn
We check the site the way a customer with water on the floor uses it: on a phone, in a hurry. Anything that costs a call gets fixed first, the same day when it's a safety or truth problem.
- Tap-to-call in the first screen of every page
- Hours on the site match your Google hours
- Gas-leak safety step before any sales copy
- 03
Own the searches
A page for every job, aimed at the search
Your keyword map gives each search one page. Pages sitting just off page one (positions 4 to 20) get rebuilt to match what the pages above them do; missing services get a page; new guides answer the questions customers really ask. All of it in your voice.
- Water heater, drain, sewer, leak detection: a page each
- Seasonal timing: frozen and burst pipes ready by October, sewer and disposals before summer
- 04
Get listed
Your Google Business Profile, by hand
Primary category, services, up to 20 service areas, hours, photos and posts, kept in step with the site. Then the listings AI tools read: Bing Places (it feeds Copilot), Apple Business Connect, Yelp and the rest.
- If you run Local Services Ads (the “Google Verified” badge), we keep your site's services, hours and license facts matching them. We don't manage LSA itself
- 05
Check every claim
Held to plumbing's ad rules
Every page and change is checked against the rules for plumbing advertising before it goes live, so nothing we write gets you a complaint or a fine.
- “24/7” only if you really answer at night
- “Licensed” only with a license on file; Texas RMP number in every ad
- 811 before any sewer digging; no retired “Google Guaranteed” badge
- 06
Your monthly review
One page: what changed, why, what's next
Each month you get a plain review: what we measured, every change we propose with the reason, and what we'll work on next. Changes go live when you approve them.
- Every change shown as what's there now, what we propose, and why
Where AI search fits, honestly
For most local plumbing searches today, the Google map pack and your service pages decide who gets the call, so that’s where most of the month’s work goes. AI answers are newer and growing. We make your site easy for them to read, read Google weekly (including whether an AI Overview appears), ask ChatGPT, Gemini and Perplexity about each keyword once a month, and tell you what we see. Nobody can promise a mention, and we won’t. AI search for plumbers
What you get each month
A monthly review you can read in five minutes.
What we measured, every change we propose with the reason, and what's next. Here is the format, filled in for a fictitious shop.
Monthly review · sample
A fictitious shop in Cypress Bend, TX
What we measured
- Map pack position
- per tracked search, per town, weekly
- Google organic position
- per tracked search, weekly, with whether an AI Overview appears
- AI answers
- ChatGPT, Gemini and Perplexity, monthly per keyword: named or not
- Calls and form inquiries
- by the page they started on
Changes proposed this month
| Element | Now | Proposed | Why change |
|---|---|---|---|
| Water heater page: title | Now: Services | Sample Plumbing | Proposed: Water Heater Replacement in Cypress Bend, TX | Sample Plumbing | Why: Names the job and the town people search for; the old title named neither. |
| Burst pipe page: timing | Now: No page | Proposed: A burst and frozen pipe page, live by October | Why: Freeze searches arrive in December to February; a page needs weeks to be found. |
| Gas line page: opening | Now: “Gas line repair and installs. Call today!” | Proposed: “Smell gas? Leave the house and call 911 or your gas company first.” Then the service. | Why: Plumbing rule: the gas-leak safety step comes before any sales copy. |
| Footer: license | Now: “Licensed and insured” | Proposed: “Responsible Master Plumber RMP-00000” | Why: Texas requires the RMP number in every ad (22 TAC §367.10). |
What you get
Everything a plumbing website needs. Done for you.
- Your website
- Built new, or moved over from the site you have. A tap-to-call number in the first screen, a page for every service you offer, your hours and license number on every page.
- Plumber website design→
- Changes whenever you ask
- New number, holiday hours, a service you just added: tell your assistant in plain words and it's done. On Concierge, email our team instead.
- How changes get made→
- Found on Google Maps
- Our team tunes up and keeps up your Google Business Profile by hand: categories, services, service areas and hours kept in step with your site.
- How the map pack picks→
- SEO built in, not billed on top
- The monthly SEO + AI engine above is in both plans. We propose page edits and new pages and make them when you approve. No separate retainer.
- SEO for plumbers→
- Readable by AI answers
- Structured data on every page so ChatGPT, Gemini and Google's AI can read what you do and where, and a monthly check of whether ChatGPT, Gemini and Perplexity name you.
- AI search for plumbers→
- Ads, if you want them
- Google Ads management is an add-on: $299 a month plus a budget you pay Google directly. We'll tell you if your market doesn't need it.
- Google Ads for plumbers→
The looks
Plumber websites you can click through first.
Each look is a complete website for a fictitious plumbing company, live on its own address. On Concierge we apply one to your pages, or design one for your shop; your words and photos stay.
Dispatch · 24/7 emergency plumbing
For shops that answer the phone at 2 a.m.
Hometown · Family-owned residential plumbing
For the shop with the family name on the van.
Drain & sewer Coming soon
Drain cleaning, camera inspection, sewer line repair and replacement
Water heater Coming soon
Water heater repair, replacement and tankless installs
Commercial Coming soon
Commercial plumbing, backflow testing and service contracts
Remodel Coming soon
Kitchen and bath remodel plumbing and repiping
The path
From first call to finished site, and every month after.
How long each step usually takes. Most sites are ready to review within one to two days of the call.
One call
A free consultation
We look at your site, your Google Business Profile and what Google and AI answers say about your shop today.
1–2 days
We copy your site
Every page, photo and post moves over, word for word. Nothing for you to gather. No site yet? We build one.
When you're ready
You choose the look
Keep the design you have, or on Concierge pick one of our plumbing looks or have a custom one made.
Before launch
An SEO and AI strategy session
On Concierge, we map the searches and AI questions your customers use in your towns, and plan the pages to win them.
2 minutes to go live
Review, then launch
Check a private preview page by page, then point your domain at it. No downtime.
Every month
Audit, propose, improve
A monthly SEO and AI engine. We propose page edits and new pages, and make them once you approve.
Straight talk
We’re new to plumbing. Here’s what we can prove.
No plumbing testimonials or “300% more calls” here: we don’t have plumbing clients yet and we won’t invent them. PlumberEngine runs on the platform behind WebsiteTherapy, which builds and runs websites for therapy practices.
- The price is written down
- No contract
- You own the site
- Two live sites to click through
Pricing
Two plans. Both written down.
Both plans include the website, the upkeep, the Google Business Profile work and the monthly SEO + AI engine. Concierge adds a human team for anything you'd rather hand over.
Growth
$99/month
Your website, kept up for you
The full platform: your site, kept current, and set up to be found on Google, Maps and AI answers.
- Your website, moved over from your current site or built new
- Changes whenever you ask: tell your assistant in plain words
- Google Business Profile tune-up and upkeep, by hand
- A monthly SEO and AI engine, with changes made on your approval
- Structured data on every page for Google and AI answers
- A monthly check of whether ChatGPT, Gemini and Perplexity name you
- Every form inquiry counted by the page it came from
- Your domain, SSL, hosting and upkeep included
Concierge
Adds a human team$199/month
Everything in Growth, plus a human team
Email us any task. Unlimited requests, one active at a time.
- Everything in Growth
- A human team on call: email us any task
- Unlimited requests, one active at a time
- Most tasks back in 1 to 2 business days
- An SEO and AI strategy session before launch
- One of our looks, or a custom design
- New pages, content and design changes, done for you
Add-on
Google Ads management
from $599/month
- Management fee$299/mo
- Minimum ad budget, paid to Google$300/mo
- Campaign build, keywords, tuningIncluded
The ad budget is your spend with Google. It isn't a PlumberEngine fee.
What a plumbing ad budget actually buys →Switching from an agency or a lead service?
Built for how you run your shop
Questions
Common questions
What is PlumberEngine?
What does the monthly SEO + AI engine do?
Will it get me into ChatGPT and Google's AI answers?
How much does it cost?
Do I own the website?
Do you have plumbing clients I can talk to?
How fast can the new site be live?
See what your site could look like, and how customers would find it.
A free consultation: we'll look at your current site and Google Business Profile together, show you what Google and AI answers say about your shop today, and have a new site ready to review within one to two days.