What a plumbing website costs
What a plumbing website costs, and what ours costs.
Two plans, both written down. The website, hosting, upkeep, your Google Business Profile and a monthly SEO and AI engine are in both. Concierge adds a human team for anything you'd rather hand over.
Book a free consultation
Want to talk it through? Text Lee, the founder: (707) 939-5501
Growth
$99/month
Your website, kept up for you
The full platform: your site, kept current, and set up to be found on Google, Maps and AI answers.
- Your website, moved over from your current site or built new
- Changes whenever you ask: tell your assistant in plain words
- Google Business Profile tune-up and upkeep, by hand
- A monthly SEO and AI engine, with changes made on your approval
- Structured data on every page for Google and AI answers
- A monthly check of whether ChatGPT, Gemini and Perplexity name you
- Every form inquiry counted by the page it came from
- Your domain, SSL, hosting and upkeep included
Concierge
Adds a human team$199/month
Everything in Growth, plus a human team
Email us any task. Unlimited requests, one active at a time.
- Everything in Growth
- A human team on call: email us any task
- Unlimited requests, one active at a time
- Most tasks back in 1 to 2 business days
- An SEO and AI strategy session before launch
- One of our looks, or a custom design
- New pages, content and design changes, done for you
No setup fee. No contract. Cancel any month from your billing page. We move your existing site over at no extra cost.
Add-ons
Ads and social, only if they pay for themselves.
Add-on
Google Ads management
from $599/month
- Management fee$299/mo
- Minimum ad budget, paid to Google$300/mo
- Campaign build, keywords, tuningIncluded
The ad budget is your spend with Google. It isn't a PlumberEngine fee.
What a plumbing ad budget actually buys →Add-on
Social media management
$99/month
- Posts written in your voice
- Scheduled and published for you
- Facebook and Instagram to start
The market
What plumbing websites cost elsewhere.
Published prices only, quoted from each company's own pages on October 3, 2026. Where a company doesn't publish a price, we say so rather than guess.
- PlumberEngine
- $99/mo, or $199/mo with a human team
- No contract, no setup fee; you own the site
- Jobber
- Website included with every plan; plans from $49/mo (no commitment) or $29/mo billed annually
- No-commitment, 1-year or annual billing (source: getjobber.com)
- Housecall Pro
- $99/mo or $149/mo, plus a $99 setup fee
- All subscriptions automatically renew (source: housecallpro.com)
- Thryv
- Website add-on $19/mo; marketing bundle from $255/mo; $250 onboarding fee
- Initial 6-month term, then month to month (source: thryv.com)
- Hook Agency
- Website $1,000/mo or $2,000/mo, split over 12 months; local SEO from $2,800/mo
- Paid over 12 months (source: hookagency.com)
- Plumbing Webmasters
- Not published (“$99 to Start!” banner; one-time setup fee)
- Month to month after setup (source: plumbingwebmasters.com)
We’re not the cheapest way to get a website: Jobber includes one with its software, and a DIY builder costs less. What $99 buys here is the upkeep: changes made when you ask, your Google Business Profile kept in step by hand, and a monthly audit with the fixes made for you.
Every plan
The same platform on both plans.
The only difference is whether a human handles your requests for you.
- Website, built or moved overBoth
- Hosting, SSL, security updatesBoth
- Changes on request, in plain wordsBoth
- Google Business Profile upkeep, by handBoth
- Monthly SEO and AI engineBoth
- Structured data on every pageBoth
- Monthly AI-answer check (ChatGPT, Gemini, Perplexity)Both
- Form inquiries counted by pageBoth
- Your domain stays yoursBoth
- A human team for any taskConcierge
- SEO and AI strategy session before launchConcierge
- One of our looks, or a custom designConcierge
Questions
Pricing questions
How much does a plumbing website cost?
Published prices run from a website included free with a field-service software plan (Jobber's plans start at $49 a month with no commitment) to $99–$149 a month for a builder like Housecall Pro's, to $1,000–$2,000 a month for an agency build paid over 12 months (Hook Agency's published prices). Many agencies don't publish a price at all. PlumberEngine is $99 a month, or $199 with a human team, with hosting, upkeep, Google Business Profile work and a monthly SEO audit included.
Is there a contract or a setup fee?
Neither. Plans are month to month from the first day, there's no setup fee, and moving your current site over costs nothing extra. Cancel from your billing page any month.
Is there a free trial?
No. Billing starts the day you subscribe. Instead, you can click through two complete plumbing websites before you pay anything, and book a free consultation to see your own site's preview plan.
What happens if I cancel?
If you leave, you can take the site with you: the code is handed over through GitHub, the hosting through Vercel, and your domain stays yours. Or cancel and the site stays up until the end of the month you've paid for.
How much should I budget for Google Ads?
Our management fee is $299 a month and the minimum ad budget is $300 a month, paid to Google. Be aware that plumbing clicks are expensive: in our October 2026 keyword data, 'emergency plumber near me' cost about $76 a click and '24 hour plumber near me' about $80. A $300 budget buys only a handful of emergency clicks, so we'll show you the math for your town before you spend anything.
What isn't included?
Call tracking with tracking numbers and call recording isn't built yet; today we count form inquiries by the page they came from. The website chat we run for other clients isn't switched on for plumbing sites yet. Ad spend is always paid to Google directly. And we don't sell leads.
Can I switch plans later?
Yes. Move between Growth and Concierge, or add and remove Google Ads management, any month. Changes take effect on your next billing date and your site stays exactly as it is.
More answers on the FAQ page.
See your site’s plan before you pay a dollar.
A free consultation: your current site, your Google Business Profile, and what a new site would fix, in one call.