Hometown: a website look for family-owned residential plumbing
For the shop with the family name on the van.
Hometown is a complete demo website for Lindqvist & Daughters Plumbing, a fictitious company in Ashby Run, Pennsylvania. Every page is live: open it on your phone, tap around, and imagine your trucks in it.
Home page, desktop
Home page, phone
The design, in plain words
What makes Hometown work.
- Who it fits
- Local residential shops that win on trust and name recognition, and keep regular hours.
- Color
- A daylight palette: cream ground, deep green-black type, one slate-blue accent.
- Type
- Young Serif, a sturdy, friendly serif, with one big numeral per section, starting with the founding year.
- The signature
- “Where we work”: the towns served set as a big two-column index, each with one honest line about the homes there.
Built in
- Honest hours, not a 24/7 claim: what to do if a pipe bursts after closing, and when someone will pick up.
- Pennsylvania has no statewide plumbing license, so the footer names the local jurisdiction that issued it (sample number on the demo).
- Prices shown as ranges with what changes them, and a service-call fee stated up front.
- The service area is one page with real substance, never a page per town.
Pages in the demo
- HomeLive
- Services + 5 service pagesLive
- Service areaLive
- PricesLive
- About the familyLive
- ContactLive
- FAQLive
A service page
Every job gets its own page.
Customers search for the job, so each service the shop offers has a page of its own, with the number first.
Open this page
On your site
How Hometown becomes your site.
- 01We copy your current siteEvery page, photo and post, word for word, at the same addresses. No site yet? We write the pages from what you tell us.
- 02We apply the lookHometown's type, color and layout go onto your pages. Your words, photos, license number and service area stay yours.
- 03You review, then launchClick through a private preview, ask for changes, then point your domain at it. No downtime.
Applying a look is part of Concierge ($199/mo). On Growth you keep your current design.
Like Hometown? Let’s see it with your trucks in it.
Book a free consultation. We'll look at your current site together and talk through the look.